Location: Gachenbach, Neuburg-Schrobenhausen district (Bavaria)
Industry: Used complete wheels, alloy rims and automotive parts — focus on VAG Group
PL AutoLine has been selling tested used winter and summer wheels for around three years, predominantly for VW, Audi, Škoda and SEAT. Over 900 wheel sets sold, over 600 reviews on eBay and Kleinanzeigen, 100% positive. Business was good. But it was exclusively on third-party platforms.
That was exactly the problem Piotr Lasyk came to us with. All the trust he had built up over the years resided in the review profiles of other companies. Anyone googling "PL AutoLine" found no website of its own. There was no logo, no color scheme, no address where a customer could find the brand again, and no place to showcase the care behind every single wheel set.
The task was clearly defined: build an independent brand and give it a fast, honest and legally secure website that doesn't replace the platforms but makes them credible.
Customer Testimonial
A project is considered successful by us when the client shows it off themselves.
The site is absolutely amazing. My business partner and I love it. It's clear, it's fast, and it fits exactly the vision I had.
The Google review was submitted with 5 out of 5 stars without text. The quote reflects the essence of what the owner told us in a personal conversation.
Every project at our web agency in Bavaria begins with a personal conversation; no questionnaire replaces it, but a questionnaire structures what comes out of it.
We met with the owner on-site: How does the purchasing process work? How does he recognize a good set? What do buyers ask most frequently before they buy? From this conversation, an analysis form specifically created for the project emerged, which made the scope of services measurable: target groups, vehicle models, competitive environment, desired tone, mandatory content, expansion stages for later.
The result was a written project framework signed by both parties. No "we'll see," but a defined scope with defined correction rounds.
Wheels and rims live from contour. On light layouts they disappear; on a dark background, spokes, edges and tire sidewalls stand out plastically. And the product photos are taken where the goods are: in the hall, on a gray floor, under artificial light. A light, airy layout would have worked against this visual material.
The palette therefore consists of three values:
Instead of a single proposal, we developed three independent directions—each with a different basic idea, not three variants of the same idea:
The information architecture was fixed after the analysis and was identical in all three designs: promise in the hero, directly followed by reviews as a trust anchor, then manufacturer logos, available wheel sets, buyer testimonials, newsletter and contact. This sequence is not a design question but a sales decision: anyone buying used wheels online wants to know first whether they can trust the seller.
The atmosphere was varied. Three moods on one framework, so the client could compare without translating between different structures:
The site runs on our own infrastructure in Germany. We took over the complete setup so the client doesn't have to worry about anything:
We implemented the chosen concept by hand-coding: no theme, no builder, no ballast. For content maintenance, our own Genizi CMS was used, with which the owner can create new wheel sets and subpages himself without touching a line of code.
For this project, this was the right choice because the catalog is changeable: each set is unique and only available once. Depending on the requirements, we alternatively use WordPress or PrestaShop for blog-heavy projects or real shop systems with shopping carts and payment processing. The decision is made based on need, not habit.
The delivery includes:
At launch, several subpages and product detail pages were created for the current wheel sets as well as the legally required pages:
After the launch, we registered the site with Google and set it up in the Search Console:
Speed was not an afterthought from the start, but part of the concept. The results in Google PageSpeed Insights:
| Value | |
|---|---|
| Mobile | 90 / 100 |
| Desktop | 100 / 100 |
PL AutoLine now has an independent brand and a website that does three things at once: it explains the inspection process, makes the review history visible and guides interested parties specifically to the wheel set that fits their vehicle — with the secure purchase completion still via eBay and Kleinanzeigen including buyer protection.
The site is expandable. New wheel sets, new vehicle models, later an own shop: the foundation holds.
PL AutoLine is located in Gachenbach, a few minutes from Schrobenhausen. Exactly the kind of business we work for: owner-managed, technically strong, previously undervalued digitally.
As a web agency from Bavaria, we support companies in Schrobenhausen, Ingolstadt, Aichach, Pfaffenhofen, Neuburg an der Donau and throughout the Upper Bavarian region, personally on-site within a radius of around 80 km, and remotely throughout Germany.
Whether website and online shop, brand design or AI integration: tell us about your project. Response within 24 hours.
FAQ
Websites & Online Shops
From onepager to multi-page brand presence – monthly (hosting included) or one-time. Identical to the packages on the homepage.
Monatliche Abrechnung
Small business, freelancers, quick start.
/ month · hosting incl. (or €699 one-time)
Multiple pages, blog and CMS.
/ month · domain + hosting incl. (or €1,399 one-time)
Brands with a consistent visual identity.
/ month · domain + hosting incl. (or €3,699 one-time)
All prices excl. VAT (according to § 19 UStG).
Monthly plan: source code handover after 12 months. Minimum term 12 months.
Contact
Tell us about your web design or AI project – no matter how concrete or vague the idea is. We get back to you within 24 hours from Bavaria.
A short message with your idea or budget range.
We reply within 24 hours for a 20-minute call.
You get a concrete quote and a first design draft.
In 2–16 weeks – depending on the package – your platform goes live.
To answer your questions, your messages are processed by an AI service from Groq Cloud (USA). Message content is transmitted to Groq.
Geniz
Virtueller Assistent · Genizi
